March 2017


Iconic Branding:
Insights from Design Maven Kashiwa Sato

Japan Society TALKS+

Wednesday, March 22, 6:30 PM

Japan is known for its companies that create simple, easy to use products that have a distinct clean aesthetic. The many facets of this theoretical design framework can be seen in such diverse areas as architecture, industrial design, and even in the guiding principles of many Japanese arts. At its core, it is minimalistic. Complex ideas and objects are broken down into their most emblematic form and presented in a way that is simple and easy to use, and this concept extends to marketing materials as well.

Some of Japan’s most iconic brands have logos and packaging materials that consumers around the globe can immediate recognize and identify. This is in large part thanks to the hard work of creative minds like Mr. Kashiwa Sato, who is one of the world’s leading creative directors. A best-selling author, and recipient of numerous design awards, including the prestigious Mainichi Design Award. Mr. Sato is perhaps best known for his design and branding work for companies like UNIQLO, Seven-Eleven, and Rakuten. Among many other projects, he also designed the logos for the National Art Center, Tokyo, and the Tokyo Metropolitan Symphony Orchestra.

Mr. Sato has been designated as a Japan Cultural Envoy by the Agency for Cultural Affairs, and will be giving a talk at the Japan Society on March 22, at 6:30 pm. For more information, please follow the link below.

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